Method for making money on the internet

ABSTRACT

A method for making an online posted comment more conspicuous relative to other online posted comments. The method can include the steps of publishing internet content online by an internet content provider; providing with the published content a section for recording and posting reader comments; viewing by a reader the published internet content; providing to the reader an option of posting for free a default format comment or posting for a fee a comment made distinctive relative to a default format comment; recording, by the reader, a comment; paying, by the reader, the fee for making the comment distinctive relative to a default format comment; and posting the reader&#39;s distinctive comment in the comment section. The fee for distinctiveness transaction can also be implemented by use of an online auction.

FIELD OF THE INVENTION

This invention relates to a method for generating revenue on theinternet, and more specifically to making money from readers of newssites and blogs.

BACKGROUND OF THE INVENTION

The internet is the main source of news and information for growingnumbers of people. Mainstream media news organizations, niche newsoutlets, and alternative viewpoint news sources all maintain newscontent on websites. In addition to news, the internet has fostered thegrowth and popularity of “web logs” or “blogs” run by “bloggers” assources of news and information.

One problem with the internet as a source of news and information isthat it is difficult for news organizations or bloggers to generaterevenue. Popular sites can attract paying advertisers, but in thecurrent internet environment the sheer number of websites offering newsand information makes the pool of advertising dollars insufficient tobring in satisfying revenue for many. Additionally, some websites orblogs have very loyal, but very limited readership, so that the size ofthe reading audience makes the website unattractive to advertisers.

There is a continuing unmet need for a method for internet contentproviders, such as organizations with websites, individuals or groupswith blogs, and syndicated news organizations to generate revenue, oradditional revenue, for the content provided to the public.

Many websites provide news and information content with a provision forthe reader to leave comments. For example, a news story can include aplace, usually at the end of the article, for the user to post his orher comments. Sometimes the user must first register, but other timesthe user simply leaves a comment pursuant to the instructions given.Likewise, many blogs provide the opportunity for readers to comment.Again, the person commenting may have to first register, but not always.Sometimes comments are moderated, which means they can be first checkedfor content before posting publicly on the website.

Popular or controversial news stories or blog entries can generate manyhundreds of comments. Comments are usually posted in chronologicalorder, and can be ranked or emailed by readers. Sometimes comments areposted in non-chronological order, such as by “most popular” or “mostemailed”. Sometimes the comment section is set up to allow comments oncomments, with those readers submitting comments, i.e., commenters,often generating a line of thought that can be independent of theoriginal story.

A reader of a news story or blog often checks the comments, but may notread down more than a few comments, and may read only the first and lastcomments. Many comments go unread for lack of visibility, that is, theyare in essence “buried” in the multitude of other comments. Many readersand commenters (i.e., readers who leave comments) alike can find thelack of attention to particular comments to be frustrating. For example,a reader who wishes to leave what the reader perceives to be aparticularly salient comment may be frustrated by the knowledge that hercomment might be in the middle of hundreds of others, thereby making ithighly unlikely to be read by anyone.

There is a continuing unmet need for a way to permit commenters on newsstories or blog entries to get their comments noticed.

SUMMARY OF THE INVENTION

A method for making an online posted comment more conspicuous relativeto other online posted comments is disclosed. The method can include thesteps of publishing internet content online by an internet contentprovider; providing with the published content a section for recordingand posting reader comments; viewing by a reader the published internetcontent; providing to the reader an option of posting for free a defaultformat comment or posting for a fee a comment made distinctive relativeto a default format comment; recording, by the reader, a comment;paying, by the reader, the fee for making the comment distinctiverelative to a default format comment; and posting the reader'sdistinctive comment in the comment section. The fee for distinctivenesstransaction can also be implemented by use of an online auction.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a flowchart description of one method of the presentinvention.

FIG. 2 is a flowchart description of one method of the presentinvention.

DETAILED DESCRIPTION OF THE INVENTION

The method of the present invention has as an object the making of moneyusing the internet. As used herein the term internet is used in itsnormal usage to be the system, including the World Wide Web by whichcontent providers, such as news sites, can supply web content, such asfrom a news server, to be displayed, or published, on internet connectedclient (or reader) computers operable to access and display the contentvia a web browser. Therefore, computers, networks, internet connections,operating systems, programs, data structures, processing units, systemmemory components, system busses, wireless connections, cookies, andother computing hardware and software as known in the art for internetcommunication can be utilized in the present invention. By way offurther example, a computer and computing environment suitable forpracticing the present invention is described in U.S. Ser. No.11/197,067, published Feb. 15, 2007 as US 2007/0038646, entitled RankingBlog Content, and particularly paragraphs [0083] to [0102] and FIGS. 11and 12. Thus, without being bound by theory, or limited by lack ofprecise jargon, the description of the invention below is intended to beunderstood as being operable in the context of known means for operatingwebsites, payment systems, computers, servers, and user-generatedcontent, all as currently used for internet activity, but lacking in theinventive features of the present invention.

In the following description, for purposes of explanation, numerousspecific details are set forth in order to provide a thoroughunderstanding of the subject invention. It may be evident, however, thatthe invention can be practiced without some of these specific details.

The method of the invention allows willing readers to pay a fee forhaving posted comments to an online publication of an internet contentprovider rendered distinctive, the distinctive comments being alteredfrom a default comment format so that the altered comments aredistinctive relative to a default format. Readers can comment on a newsstory or blog entry, and the like, whether or not they read the onlinepublication to which comments are associated. Readers can also be peoplewho wish to alter for distinctiveness a comment of another. In thismanner, readers desiring that the reading public read their comment, orthe comment of another, can, by paying a fee to the internet contentprovider or a third party on behalf of the internet content provider,have a comment visibly changed in its online published format so as tomake it stand out from the comments posted in a free default format.

“Internet content provider” as used herein refers to individuals,organizations, corporations, or other entities that publish content onthe internet for reading by those connected to the internet via webbrowsers operating on computers. Thus, for example, CNN is an internetcontent provider, providing news stories via the URL www.cnn.com toreaders who enter the URL into the web browser on their personalcomputers. Similarly, The Huffington Post is an internet contentprovider, providing commentary in the form of a web log, or “blog” viathe URL www.thehuffingtonpost.com to readers who enter the URL into theweb browser on their personal computers. Readers can subscribe tointernet content providers via syndication feeds, and individual URLscan be stored via browser “bookmark” or “favorites” utilities.

“Comment” or “comments” as used herein refers, in context, to theexpression of the thoughts and/or opinion that a reader writes and/orposts in commentary, letters, and the like, for publication in thesection of an internet content provider's web content that is intendedfor reader comments. The expression can take the form of text, as inletters, words and sentences, images, as in digital photos and videos,sounds, as in audio recordings, graphical descriptions, advertising, URLlinks, and combinations thereof. “Comments” or “comment section” alsorefers, in context, to the portion of a section of an internet contentprovider's website intended to contain the expression of readers' postedthoughts and/or opinion.

In prior art comment sections, the appearance or placement (relative toother comments and/or relative to the web page on which they appear) ofthe comment as publicly posted was not in the commenter's control. Aftersubmitting the comment it would show up posted in a default formatutilized by the website or content provider, including, usually, in achronological order. In some instances, the internet content providerpermits certain html-code commands, and other limited textual commandsto render text as bold, italics, and the like, all of which is notconsidered to be modified or altered to be conspicuous or distinctivewithin the scope of the present invention.

“Default format” as used herein with respect to the format of thecomment section of an internet providers' story or blog entry, refers toa typical or standard format for comments utilized by a news site or ablog for which no fee is received, and which format can be modified oraltered by payment of a fee as disclosed herein.

“Commenter” as used herein is one who makes, leaves, or posts a commenton a page of an internet content provider. “Reader” when used in contextof one who wishes to leave a comment is synonymous with commenter.

In one embodiment, the internet content provider can be a newsorganization, providing news stories. In another embodiment, theinternet content provider can be a blogger, providing opinion and otherinformation, including news, on a blog. In either embodiment, whether itbe a news story, a blog entry, or other information, the internetcontent provider can make provision for readers to leave an onlinecomment, with an added provision of facilitating or permitting paymentof a fee in exchange for having the reader's comment rendered moreconspicuous and distinctive by altering or modifying it relative to afree default format, and/or by placing it in a distinctive position on aweb page relative to other comments which may or may not be in a freedefault format.

In one embodiment, a news story or blog entry can have associatedtherewith, for example, at the end thereof, a section for readers toleave comments. Such comment sections and reader-generated comments arecurrently used by online content providers, and comments can includemessages, URL addresses, video links, quoted material, letters, lettersto the editor, and the like. Such comments are currently known to beposted in a default format for free, either with or without firstregistering, and either with or without moderation of the comment.

The present invention provides for a solution to a website's problem oflack of sufficient revenue, and at the same time, indulges a reader'sdesire to have his or her comment made more prominent, by providing fora fee payment from the reader to the internet content provider, or apredetermined third party handling the internet provider's financialtransaction, in exchange for the internet content provider posting thereader's comment in a distinctive manner. In one embodiment, after thereader types out a comment, the reader can be prompted by an on screenprompt to pay a fee in exchange for the reader's comment to be modifiedfrom the standard or default format used for free (i.e., cost free, nofee paid by the reader) comments by making it distinctively differentfrom other comments and/or placing it in a distinctive location orposition relative to other comments. For example, for a fee, theinternet content provider can keep a reader's comment as the firstcomment after a news story, regardless of the otherwise chronologicaltiming of the posting.

In one embodiment, the reader can agree to pay a fee, and can pay thefee from a payment account via known methods of fee payment, such as byonline credit card, online secure credit payment, or PAYPAL®. Thereader's payment account can be a debit account or a checking account.The fee can be deposited into the internet content provider's receivingaccount, or a receiving account of a third party charged with receivingfees for the internet content provider. Any known online payment systemcan be used to allow the reader to pay a fee to the internet contentprovider or a predetermined third party. In one embodiment, for certainreaders of a news site or blog, the internet content provider can setup, and the reader can subscribe to, a personal deposit account withmoney deposited therein by the reader from which the reader can instructthe news site or blog to deduct payment upon instruction by the readerto do so.

In one embodiment, in exchange for a fee paid by the reader, thereader's comment, letter, or the like can be posted in a conditionaltered from a free (no cost or fee) default format by use of adistinctive background, background color, border, border colors, text,text color, text font, text font size, and combinations thereof. Forexample, after paying a fee, the reader's comment, letter, photo, or thelike can be displayed among the free default-format comments, with adistinctive background color, a distinctive border, larger font text,and combinations thereof. Similarly, after paying a fee, the reader'scomment, letter, photo or the like can be posted in a different positionor location relative to the free default-format comments. The differentposition or location can be a prominent, non-chronological placementwith other comments, or a separate place on the web page with othercomments, or on a separate web page.

In one embodiment, in exchange for a fee paid by the reader, thereader's comment can be altered from a free default format by allowingthe user to customize the comment with the reader's choice of color,style, and/or size of various components of the comment.

In one embodiment, a specified distinctiveness, such as a distinctiveappearance and/or position in a comments section or a distinctiveappearance and/or position on a web page, can be auctioned off, similarto how items are auctioned on popular websites such as eBay®. Forexample, highly visible or otherwise well-placed comments, such as thefirst comment to appear after a news story or blog entry, or aseparately displayed comment on a web page, can be auctioned to ahighest bidder. In such an embodiment, a reader can place a bid for aspecified position, such as the first comment to appear after a newsstory or blog entry, or any other designated spot. Upon placing the bid,the reader can be notified, either manually by a human website monitor,or automatically via software designed to handle bids such as that usedby eBay® and the like, if he is the top bidder. Upon such notification,if he is not the high bidder, the reader can decide if he will raise (or“up”) the bid so as to gain the desired spot, or take other action. Ifhe is the high bidder, his comment will be posted in the bid-fordistinctiveness. Additionally, the internet content provider can providean option for the high bidder to be notified if another reader bidshigher, thereby displacing his comment from its specifieddistinctiveness.

In one embodiment the internet content provider can guarantee a minimumor maximum time in a distinctive position for the fee received. Once theset time period expires, another reader can purchase the position foranother set time period. In this manner, more than one reader can havehis or her comment placed in a desirably distinctive position.

In one embodiment, a specified distinctiveness, such as a distinctiveappearance and/or position in a comments section or a distinctiveappearance and/or position on a web page, can be bid for, either byfixed price or by auction, for fixed time with a predetermined starttime and stop time. In this manner, readers can bid for predictabletiming of the exposure of their comments.

In one embodiment, a specified distinctiveness, such as a distinctiveappearance and/or position in a comments section or a distinctiveappearance and/or position on a web page, can be shared with otherdistinctive comments, such as in a special location on a web page, setapart from the free default-format comments.

In one embodiment the reader can bid for a desired spot, and if he orshe is successful he or she can also put in a maximum bid to beautomatically increased in predetermined increments if others bid forthe same spot. Again, the basic concept is the same as, and can utilizeall relevant software, executable programs, executable instructions,components, graphics, and algorithms of current online auction methods,such as the methods utilized by websites like eBay®. In this manner morethan one reader can bid on any given desired position for posting acomment, with the criteria for successful posting simply being thehighest bid. In one embodiment the internet content provider can set apredetermined time period in which bids are received, with the winningbid being rewarded the subject comment distinctiveness.

In one embodiment, the reader may desire to respond to another comment.In this case, the reader can be given the option of having the priorcomment, to which he or she is responding, given the samedistinctiveness of appearance and/or location as the reader's comment.

In one embodiment, another person other than the reader can pay a fee inexchange for having a comment made by another rendered distinctive. Forexample, a reader reading the comments made by others may read a commentin a free default format, which the reader would like to highlight forothers by paying a fee in exchange for distinctiveness. In oneembodiment, a commenter can be provided the means for ensuring thatothers cannot render their comment distinctive. For example, beforeleaving a comment to be posted in the comments section of a news storyor blog entry, a commenter can be prompted to choose whether or not heor she would allow another person to change the appearance of thecomment from the free default format to an altered distinctive format.

Therefore, the system and method of the present invention can bedescribed as an internet-based system and method in which an internetcontent provider provides news or blog entry content on a website, forexample, directly or via a server as is known in the art, or via anyother manner known in the art. The internet content can be accessed by aperson having an internet connection from a remote computer, such as ahome computer connected via a service provider to the internet. Forexample, the internet content provider can be CNN.com, Foxnews.com,Yahoo.com, Salon.com, and the like, and the service provider can be TimeWarner ROADRUNNER®, AOL, and the like. In general, the internet contentprovider and connected computer users utilize digital computer means topublish and access content via the internet, such as the World Wide Web,and can implement the content and other web-based activities by means ofa processor for executing computer executable instructions and a memoryfor storing at least the computer executable instructions. Thecomputers, processors, and memory can be any of known devices as isknown in the art for implementing internet-based information content anduser-configured online transactions.

In the present invention, in addition to permitting comments to beposted in a free default format, computer executable instructions of thesystem can prompt the reader to choose, such as by clicking or doubleclicking on a designated radio button, hyperlink, or other link, to paya fee in exchange for the reader's comment, or comment chosen by areader, being modified for distinctiveness relative to the free defaultformat. The reader can be prompted at the time of making a comment, orthe reader can be provided a link to elect to pay for distinctiveness ofa previously posted comment.

Prior to paying a fee, or after electing to pay a fee, computerexecutable instructions of the system can provide one or more optionsfor the reader or other user from which to choose. The internet contentprovider can provide one or more templates having pre-selected color andfont schemes. The internet provider can provide an a la carte selectionof various colors, borders, fonts, and the like so that the reader canchoose his or her own attributes of distinctiveness. The internetcontent provider can provide a preview of the comment so that the readercan see what it will look like in the context of other comments beforechoosing to complete the transaction and have the altered, distinctivecomment posted.

In one embodiment the fee required for a distinctive comment can bedynamically adjustable, and can be determined by conditions set by theinternet content provider. For example, a base fee for a distinctivecomment can be set to be a nominal cost of Y dollars. However, if manypeople are purchasing distinctiveness, it may be that “distinctive” isnot so distinctive, so the internet content provider can raise the feeZ=>Y dollars, thereby letting market conditions moderate how manydistinctive comments are in a particular thread of comments. Forexample, the fee can be governed by an algorithm programmed into thecomputer executable instructions that adjusts the fee based on thepercentage of distinctive format comments relative to the total freedefault format comments in a particular thread. When the percentagereaches a set figure, the fee can be raised accordingly. Likewise, ifthe percentage lowers below a set figure, the fee can be lowered toattract more paid comments.

In an embodiment incorporating a dynamically adjustable fee, the commentdistinctiveness can be an altered appearance relative to a free defaultformat, but the comments can be otherwise posted in chronological order.The algorithm that governs the dynamically adjustable fee can take intoaccount the number of consecutive distinctive comments, such that upon aset number, such as three, the fee can increase such that thedistinctive comments do not become indistinct due to relatively closeproximity to other distinct comments.

By having a dynamically adjustable fee, an internet content provider cangenerate increased revenue above that which a flat fee might generate.Particularly controversial news or blog entries, for example, cangenerate many heated and emotional responses, such that the value to areader for posting a distinctive comment can be greater, and with moreinterest in being distinctive, the internet content provider can enjoygreater revenue with increasing fees for distinctive posts.

Once the reader chooses to pay a fee, or after a reader wins the biddingfor an auctioned distinctiveness, computer executable instruction canfacilitate that the fee be paid via any of known internet fee-paymentmethods, including by credit card transaction, debit card transaction,checking account transaction, and fee paying services such as PayPal®.The fee can be paid from a payment account of the reader, such as acredit card account, a debit card account, a checking account, or aPayPal® account. The fee can be received in a receiving account, whichcan be a bank account of the internet content provider, or a third partyentrusted with handling the financial transaction for the internetcontent provider. The computer executable instruction can generate forthe reader confirmation of fee payment on screen, or via an emailreceipt, and the on screen information can provide the commenter anyother information deemed necessary by the internet content provider.

In one embodiment, a distinctive comment can be auctioned to a highestbidder. In one embodiment, computer executable instructions display to areader an offer for particular distinctiveness, and receive bids fromreaders, who communicate their desire by responding to the onscreeninstructions to do so. The computer executable instructions can set atime period in which multiple bids can be received, and the highest bidcan win the auctioned distinctive comment once and for all. Or thecomputer executable instructions can place a highest bidder comment inpredetermined place of particular distinctiveness only for the timebefore and until there is a higher bid for the same particulardistinctiveness. For example, a news internet content provider cansupply a news article to be displayed on an internet connected reader'scomputer operable to display the article, for example in a web browser.The news article can have at the end thereof displayed a commentssection, and at least one position for one or more comments ofparticular distinctiveness reserved for a highest bidder. At Time 1,Reader 1 can bid N dollars and be the high bidder, thereby having hiscomment displayed with distinctiveness reserved for the high bidder.But, if at Time 2 Reader 2 bids and pays an amount greater than Ndollars, then Reader 2's comment replaces Reader 1's, or is placed in aposition more distinctive than Reader 1's. In one embodiment, Reader 1can then receive a notification, for example via email, that he is nolonger the highest bidder, and provided an opportunity to bid again. Inanother embodiment, Reader 1 can set a maximum bid to be increasedautomatically in increments sufficient to outbid subsequent bidders, upto a maximum amount specified, thereby remaining in the distinctiveposition until the maximum bid amount is surpassed by another bidder.

Referring to FIG. 1, one embodiment of a system and method for makingmoney on the internet by providing for reader comment distinctiveness inexchange for a fee is shown. Generally, an internet content providerpublishes content 100 on the internet, the content being accessible toreaders by use of a computer having internet access and being connectedvia a web browser to the URL of the internet content provider. A readerviews 102 the published internet content, which can be a news article, ablog entry, a video clip, and the like. The published internet contentoffers the reader the opportunity to leave comments, at least in a freedefault format or in a for-fee distinctive format. The distinctiveformat can be described by the internet content provider, including byexamples of sample formats, positions, and the like. Leaving commentsmay require registration with the internet content provider, and mayrequire approval by a moderator. The reader can choose to leave acomment 104, and decides whether to choose distinctiveness for hiscomment 106. If the reader does not view the internet content, or if thereader chooses not to leave a comment, there is no online transaction114. If the reader chooses to pay for distinctiveness, the reader pays108 via any known methods for executing a financial transaction over theinternet, including by entry and processing from a reader's paymentaccount, such as by use of a credit card or debit card, direct banktransfer, or PayPal®, to the internet content provider's paymentreceiving account (or a third party's receiving account, as arranged bythe internet content provider). Once the reader's fee is processed, suchthat a payment is moved from a reader's payment account to the internetcontent provider's account, the reader's comment is posted in adistinctive format 110. If the reader does not wish to have her commentrendered distinctive, or if the reader does not pay a fee to do so, thereader's comment can be posted in the free default format 112.

Referring to FIG. 2, one embodiment of a system and method for makingmoney on the internet by providing for distinctiveness in exchange for afee is shown. Generally, an internet content provider publishes content200 on the internet, the content being accessible to readers by use of acomputer having internet access and being connected via a web browser tothe URL of the internet content provider. The published internet contentoffers readers the opportunity to post comments in at least in a freedefault format or readers can bid for a distinctive appearance and/ordistinctive position of a posted comment. The distinctive appearance canbe described by the internet content provider, including by examples ofsample formats, positions, and the like. Leaving comments may requireregistration with the internet content provider, and may requireapproval by a moderator. At Time 1 a first reader, Reader 1, views 202the published internet content, which can be a news article, a blogentry, a video clip, and the like. If Reader 1 chooses to not leave acomment, no transaction occurs 214. Reader 1 can choose to leave acomment 204, and decides whether to bid for distinctiveness for hiscomment 206. If the reader chooses to bid for distinctiveness, thereader bids 208 via known internet auction techniques, including thoseused by eBay®. If Reader 1 is not the highest bidder, Reader 1 can bidagain 206. If Reader 1 is the highest bidder, Reader 1 can pay 210 thebid amount by any known methods for executing a financial transactionover the internet, including by entry and processing from Reader 1'spayment account, such as by use of a credit card or debit card, directbank transfer, or PayPal®, to the internet content provider's paymentreceiving account (or a third party's receiving account, as arranged bythe internet content provider). Reader 1 can also, if provided for bythe internet content provider, set a maximum bid and incremental amountsthat he wishes the internet content provider to automatically raise hisbid up to the maximum amount, in the event that a second reader wishesto out-bid Reader 1's current bid. Once Reader 1's fee is processed,such that a payment is made from Reader 1's payment account to theinternet content provider's account, Reader 1's comment is posted in adistinctive format 212. If Reader 1 does not bid or does not pay the bidamount, Reader 1's comment can be posted in the free default format 216.

Further as shown in FIG. 2, a second reader, Reader 2 can read 218 thepublished content 200 at Time 2, and can choose to leave a comment 216,and decides whether to bid for distinctiveness for her comment 218, withthis aspect of the invention requiring that Reader 2 must bid higherthan at least Reader 1's winning bid 219, as well as, if used, Reader1's stored maximum bid 220, which can be raised automatically inpredetermined incremental amounts up to Reader 1's specified maximum. IfReader 2 chooses to not leave a comment, no transaction occurs 214. IfReader 2 bids but is not the highest bidder, Reader 2 can bid again 218.If Reader 2 is the highest bidder, Reader 2 can pay 220 the bid amountby any known methods for executing a financial transaction over theinternet, including by entry and processing from Reader 2's paymentaccount, such as by use of a credit card or debit card, direct banktransfer, or PayPal®, to the internet content provider's paymentreceiving account (or a third party's receiving account, as arranged bythe internet content provider). Reader 2 can also, if provided for bythe internet content provider, set a maximum bid and incremental amountsthat she wishes the internet content provider to automatically raise herbid up to the maximum amount, in the event that a subsequent readerwishes to out-bid Reader 2's current bid. Once Reader 2's fee isprocessed, such that a payment is made from Reader 2's payment accountto the internet content provider's account, Reader 2's comment is postedin a distinctive format 222, which can replace Reader 1's, or displaceReader 1's to a different position. If Reader 2 does not bid or does notpay the bid amount, Reader 2's comment can be posted in the free defaultformat 216.

In one embodiment of the method of the present invention, the method canbe as described above with respect to FIG. 2, but modified in that theinternet content provider can allow for multiple “top” spots, such thata second, or third highest bidder can gain a particularly distinctivecomment.

The method of the present invention can be implemented in conjunctionwith a promotion of the internet content provider. For example, theinternet content provider can have a sweepstakes promotion, wherebyreaders who pay for comments can be entered into a sweepstakes for anaward, such as an award for a “super-distinctive” comment, which can bea comment made uniquely distinctive for a time.

The method of the invention can be associated with a trademarked slogan,such as “Cop the Top Spot” and promoted conspicuously on the internetcontent providers web pages.

The method of the present invention can be implemented by having“dueling comments” whereby two opposing viewpoints can be displayed inappropriately disposed comment sections, whereby two paying readers canhave their respective viewpoints displayed for readers to compare. Forexample, two sections for fee-paid distinctive comments can be displayedin side-by-side relationship, or in alternating chronologicalrelationship.

The method of the present invention utilizes computers, wherein the termcomputers encompasses the whole of components such as processors,memory, servers, software, hardware, and the like, and wherein computersas such are machines for facilitating the method. Therefore, the methodof the present invention can be described as machines transforming thesubject matter of online reader comments. That is, the computer machinesare utilized to transform the physical representation of the tangibleexpression of online comments, from one tangible output to a differenttangible output, e.g., from a first default tangible expression ofcontent to a second distinctive tangible expression of content.

The concept underlying the method of the present invention could bereapplied analogously to the print media of newspapers and magazines,with the system and method using online features and capabilities. Aprint magazine, such as Newsweek, could accept online submissions ofletters to the editor for its newsstand print magazine, and could offerfee-based distinctiveness to readers who so desired. Readers who pay theassociated fee could have their comments printed in the magazine madedistinctive with respect to the free default comments.

While the invention has been described in detail, many other of variousknown features and methods, equipment, components, and techniques ofonline, internet-based systems and methods could be utilized with thepresent invention, such as reverse auction techniques, bid pooling,participant information gathering, use of virtual private networks (asdistinct from a public internet), “one click” and “buy it now” features,dynamic and/or streaming pricing information, multiple participanttransactional systems, secure information and data transmission,evolving dialog boxes, monitoring and notification of irregular networkactivity, prioritization of third party access to online sites,incentivizing comment reviews, and secure credit payment, to name somenon-limiting examples. Therefore, the following patents and/orapplications are hereby incorporated by reference herein, together withthe above-mentioned U.S. Ser. No. 11/197,067, for their enablingteaching on various aspects and features of internet-based systems andmethods, including those which could be incorporated to enhance thesystem and method of the present invention, but which for concisenessare not literally reproduced in full herein: U.S. Ser. No. 10/988,274,filed Nov. 11, 2004, entitled System and Method for Blog Functionality;U.S. Ser. No. 11/540,716, filed Oct. 2, 2006, entitled Method andApparatus for Publishing Content Through Blog; U.S. Ser. No. 10/879,528,filed Jun. 30, 2004, entitled Content Publishing Over Mobile Networks;U.S. Ser. No. 11/443,436, filed May 30, 2006, entitled Providing Rewardsfor Manual User Insertion of One or More Ads into a Document to be MadeAvailable to Another User or Users, for Distribution of Such Documents,and/or For User Actions on Such Distributed Ads; U.S. Ser. No.11/420,970, filed May 30, 2006, entitled User Distributed SearchResults; U.S. Ser. 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1. A computer-implemented method for making an online posted commentdistinctive relative to other online posted comments, the methodcomprising the steps of: a. publishing internet content online by aninternet content provider; b. providing with said published content asection for posting reader comments; c. providing to a reader of saidpublished internet content who can leave a reader comment in response tosaid content an option of posting for free said reader comment as adefault format comment or posting for a fee a said reader comment in adistinctive format relative to a default format comment; d. providing,by said internet content provider or a third party associated with saidinternet content provider, an online auction for said distinctiveformat, such that a higher bid among one or more bidders on saiddistinctive format is awarded said distinctive format; e. receiving, bysaid internet content provider or a third party associated with saidinternet content provider, said reader's bid for making said reader'scomment distinctive relative to a default format; f. comparing said bidto previous bids by other bidders; g. in response to said bid beingequal to or lower than a previous bid by said previous bidders,notifying said reader of such and offering to said reader theopportunity to bid again; h. repeating step (d) through (g) until saidreader's bid is greater than a previous higher bid; and i. posting saidreader's comment in said distinctive format.
 2. The method of claim 1,wherein said internet content provider publishes content via a websiteand said content is a news story or blog entry, and said comment sectionis disposed at the end of said news story or blog entry, and saiddistinctive format includes being a first comment after said news storyor blog entry.
 3. The method of claim 1, wherein a high bidder'sdistinctive format comment displaces a previous distinctive formatcomment of a previous high bidder.
 4. The method of claim 1, whereinsaid fee is received in an account associated with said internet contentprovider.
 5. The method of claim 1, wherein said fee is received from apayment account of said reader, said payment account being selected froma credit card account, a debit card account, a PayPal account, orcombinations thereof.
 6. The method of claim 1, wherein said reader'sdistinctive comment is transformed from a first default tangibleexpression of content to a second distinctive tangible expression bycomputer machines.